Consumer Engagement Strategy and CRM with Technology
- Customer Journey Mapping: Analyse customer journey to identify critical touchpoints and opportunities for engagement, ensuring a seamless and satisfying customer experience.
- Engagement Strategy Formulation: Develop comprehensive strategies to increase customer engagement through personalized interactions and tailored communications.
- Segmentation and Personalization: Develop strategies to segment customers based on their behavior and preferences and creating personalized experiences to increase engagement through data analytics
- Loyalty Program Design: Design loyalty programs that align with the brand’s values and business objectives, ensuring that they appeal to the target audience. This includes choosing the right type of loyalty program (e.g., points-based, tiered, cash back, etc.)
- Technology and Integration: Selection of technology platforms and implement systems of CRM, marketing automation, loyalty management, CDP and data analytics tools etc. Build seamless omnichannel CRM integrated online and offline with POS, e-commerce, mobile apps to create single customer view across all channels and provide a unified customer experience.