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Marketing Strategy
- Market Research and Analysis: Understanding customer needs, preferences, and behaviors as well as competitior analysis through qualitative and quantitative research.
- Brand Positioning: Create a unique brand proposition in increasing competitive markets as well as how to successfully manage a brand.
- Customer Journey Optimisation: Analyse various touchpoints within a customer journey, to deliver improvements in conversions and customer satisfaction.
- Value Proposition Development: Analyze value map and customer journery to craft compelling value propositions that differentiate products or services from competitors.
- Customer Engagement and Retention: Analyze customer journey to identify touchpoints and identify improvements. Design loyalty programs to reward repeat customers and enhance customer loyalty. Offer personalized experience to improve the overall customer experience to boost satisfaction and retention.
- Social Media Management: Build a successful social media strategy and effectively manage social media channels and communities to drive audience engagement.
- Content Strategy: Develop content marketing to build trust, relationships and delivering conversions of customers and sales.
- Marketing Promotion: Campaign Planning: Designing specific campaigns that align with the company's overall marketing goals, including the selection of appropriate promotional techniques and timing. Product Launch Strategies: Planning and executing promotions for new product introductions to maximize initial market impact. Sales Promotions: Developing limited-time offers, discounts, rebates, contests, and other tactics to boost short-term sales.
- Digital technology and Ai in Marketing: Application of different AI and digital technology in marketing strategy, segmentation, consumer journey and automatic personalized consumer engagement.
